BHADERWAH : A six-hour drive from Jammu leads to the quiet hilly town of Bhaderwah, which is blanketed in purple this time of year, thanks to the sea of lavender spread across the town, giving a new identity to the place.
From using lavender in traditional Dogri embroidery to making essential oils, beauty products and food syrups infused with this flowering plant, Bhaderwah, once known for its maize fields, is embracing lavender to bring about an economic transformation to their small town.
Union Minister Jitendra Singh, who inaugurated the Lavender Festival 2025 in Bhaderwah, called the town the Lavender Capital of India and the birthplace of the country’s ‘Purple Revolution’.
