Srinagar: Saifco Cements Pvt. Ltd, a subsidiary of JK Cement Ltd – one of India’s leading cement producers – has announced the launch of its flagship brand, JK Super Cement, in Kashmir. The move marks the operational rollout of JK Cement’s recent acquisition in the region and underscores its commitment to driving infrastructure and economic growth in Jammu & Kashmir.
JK Super Cement, renowned for its strength and durability, will now be manufactured locally and distributed across key districts of Kashmir, ensuring improved availability for infrastructure projects and consumers alike.
Commenting on the launch, Dr. Raghavpat Singhania, Managing Director, JK Cement Ltd, said:
“JK Super Cement’s entry into the Kashmir market is a natural extension of our long-term strategy in the North. With growing public infrastructure and housing projects, local production enables us to serve this demand efficiently.”
Adding to this, Mr. Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement Ltd, stated:
“This is more than just expanding our footprint—it’s about sustainable and inclusive growth. By investing in local manufacturing, building skills, and generating jobs, we aim to strengthen the economy, empower communities, and create a self-reliant ecosystem to support Kashmir’s growth for decades to come.”
