Gurugram: Zupee has unveiled Zupee Studio, a short-format content platform aimed at delivering engaging, culturally rooted stories to audiences across Bharat. This launch marks Zupee’s next growth phase, expanding from online social gaming into India’s broader entertainment ecosystem, while continuing to serve its extensive base of free-to-play users.
According to the company, Zupee Studio is just the first of several new experiences planned for its audience. While online social games remain central to Zupee’s offerings, the addition of short-format content signals a move into storytelling. The initiative emphasizes the company’s commitment to Bharat, particularly Tier 2 and Tier 3 cities, where digital adoption is accelerating and demand for accessible entertainment is growing. Zupee aims to become the largest digital destination for these regions, offering meaningful entertainment that resonates with audiences at scale.
The platform will feature 1–3 minute mini-episodes across genres including romance, drama, thriller, comedy, and more, designed for mobile-first consumption. It will initially be available on select Android devices, with an iOS rollout planned soon.
Commenting on the launch, Dilsher Singh Malhi, Founder and CEO of Zupee, said,
“Zupee Studio is the first of many new experiences we aim to create for our audiences. This platform reflects our long-term vision of shaping the future of entertainment in India. Our mission has always been to create joy and connection for millions of Indians, and with Zupee Studio, we are extending that philosophy into entertainment. We believe storytelling is a powerful force to engage, inspire, and entertain, and this platform will bring that vision to life.”
The company emphasized that Zupee Studio represents its evolution from India’s leading skill-based gaming platform into a homegrown destination for storytelling and entertainment. Known for blending culture and technology to deliver joyful experiences, Zupee is now building on that legacy by offering audiences a new way to connect, engage, and be entertained beyond social gaming.
