NEW DELHI: Tesla has made its debut in India’s esports scene by partnering with NODWIN Gaming to showcase the redesigned Model Y at the Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals.
The high-octane LAN finals, taking place from September 12 to 14, will feature the country’s top 16 teams battling for the championship.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said, “Every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join us. Their involvement reflects how esports in India has evolved into a mainstream cultural and commercial platform that forward-thinking brands want to engage with.”
He added, “NODWIN Gaming is redefining the way global brands connect with gaming communities in India and beyond. Partnerships like this demonstrate the potential when innovation meets culture.”
Tesla’s presence in esports comes shortly after the launch of its experience centres in Mumbai’s BKC and Delhi’s Worldmark Aerocity, underlining the company’s growing focus on the Indian market. Both Tesla and NODWIN highlight the collaboration as a fusion of innovation and culture.
NODWIN Gaming is India’s leading media production and entertainment company specializing in the esports and gaming industry.
