Chennai: LIC Mutual Fund is focusing on expanding its business in Tamil Nadu, with a particular emphasis on Tier 3 and smaller towns across the state.
The company sees Tamil Nadu as a key market for mutual fund growth and a strategic hub aligned with its broader expansion plans. As of April 2025, the state ranks seventh in India in terms of assets under management (AUM), totaling ₹3.18 lakh crore.
With Chennai and Coimbatore serving as primary area offices, and Madurai and Salem as major business centers, LIC Mutual Fund is well-positioned to grow its operations, enhance visibility, improve accessibility, and strengthen customer relationships, the company said in a statement on Wednesday.
To reach a wider investor base, LIC Mutual Fund is ramping up both digital and on-ground initiatives. Efforts such as simplified onboarding, multilingual investor education modules, and collaborations with local distributors are making mutual funds easier to understand and more accessible for first-time investors.
