Mumbai: As the festive season kicks off, Bollywood actress Raveena Tandon and her daughter Rasha Thadani have joined Reliance Jewels as brand ambassadors.
The mother-daughter duo perfectly represents the harmony of legacy and modernity, reflecting the evolving emotional connection Indians share with their jewellery. Their collaboration with Reliance Jewels celebrates the timeless appeal of heirlooms while embracing contemporary designs suited for today’s lifestyle.
Gayatri Yadav, Group CMO of Reliance Industries Ltd, said, “Gold has always held a special place in Indian hearts—it marks traditions, milestones, and identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution, blending timeless traditions with modern tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery with designs that honour heritage while embracing contemporary style.”
The festive collection draws inspiration from iconic Diwali motifs such as Laxmi-inspired designs, Rangoli patterns, lanterns, diyas, marigolds, lotus florals, and peacocks, all crafted in gold and diamonds. It features elegant earrings, chokers, long necklaces, bangles, and rings, perfect for Diwali, Dhanteras, weddings, and other celebrations.
Expressing her excitement, Raveena Tandon said, “I am thrilled to begin my journey with Reliance Jewels by launching their festive collection. Festivals are about joy and togetherness, and this collection captures that essence beautifully—blending tradition with a modern outlook.”
Her daughter, Rasha Thadani, added, “Jewellery should reflect your personality, no matter the occasion. This collection allows me to express myself while embracing the festive spirit. Each piece feels like an extension of who I am, celebrating individuality and style with festive charm.”
This Diwali, Reliance Jewels offers 100% Old Gold Exchange Value, allowing customers to unlock the full worth of their old jewellery and upgrade to new designs. Festive offers include up to 45% off on gold making charges and up to 35% off on diamond value and making charges, valid until 2nd November 2025.
The new festive collection is now available at over 140 Reliance Jewels showrooms nationwide.
