Amazon Unveils AI-Powered Alexa+ with New Echo Devices
Amazon has unveiled its AI-powered Alexa+, set to rival Gemini and Siri in 2026, alongside a refreshed lineup of Echo smart speakers and displays. The new Echo Dot and Echo Show models feature redesigned aesthetics, providing a modern look while enhancing the Alexa+ experience.
These are the first Amazon devices to come with Alexa+ preinstalled, with plans to roll it out to older Echo models over time. Running the AI assistant requires more processing power, which Amazon has built into the latest Echo devices.
Pricing and Availability
- Echo Dot Max: $99.99 (~₹8,700)
- Echo Studio: $219.99 (~₹19,053)
- Echo Show 8: $179.99 (~₹15,500)
- Echo Show 11: $219.99 (~₹19,000)
The new devices will launch in the US by the end of the month; India release dates are yet to be announced.
Features and Specifications
All new Echo devices are powered by AZ3 or AZ3 Pro chips, designed for AI tasks and personalized performance.
- Echo Dot Max: Smallest in the lineup, it delivers 3x more bass than previous models with a two-way speaker system for immersive audio and precise voice capture.
- Echo Studio: Despite being smaller, it now supports spatial audio and Dolby Atmos, with a spherical design for room-filling sound.
- Echo Show 8 & 11: High-resolution displays, 13MP cameras for video calls and presence detection, stereo front speakers, and a custom woofer for richer audio. Both integrate smart home controls compatible with third-party devices.
Alexa+ AI Assistant
Alexa+ is Amazon’s premium AI assistant, designed to be more conversational, personalized, and intuitive than previous iterations. It removes the need for a wake word, allowing seamless interaction similar to next-gen AI assistants.
The subscription is priced at $19.99/month, though Prime members get free access. Alexa+ will roll out in the US first, with global availability expected soon.
