Many companies are embracing AI to modernize their operations, and the media industry is gradually shifting its stance on integrating AI into journalism. The technology has sparked controversy—not only because of the content used to train these systems but also regarding how it is applied and to what extent. Media organizations are beginning to feel these effects, with some now permitting AI tools to assist in drafting stories, a move that could mark a significant turning point for the industry.
Business Insider is reportedly allowing its journalists to use AI for drafting articles, without requiring them to disclose its use publicly.
AI as a Multi-Tool
According to a report by Status, cited in The Verge, Business Insider is among the first media outlets to share updated internal guidelines on AI usage. The memo reportedly states that journalists can use AI “like any other tool,” relying on it for tasks such as image editing and research.
However, the publication emphasizes that the final work must remain the journalist’s own; AI cannot fully replace their authorship. Importantly, any story drafted with AI will carry the journalist’s byline, and they remain responsible for the content, aligning with standard journalistic practice.
Traditionally, the media industry has viewed AI with suspicion—not only for its potential to affect story quality but also because its adoption can disrupt readership patterns. Business Insider’s willingness to incorporate AI signals a shift toward embracing the technology, potentially to enhance productivity and skill sets within newsrooms.
Yet, such policies raise concerns about accuracy and credibility, especially since AI can be prone to hallucinations and fabrications, posing serious risks. To address this, Business Insider recently appointed an AI newsroom chief, while its parent company has partnered with OpenAI and Microsoft to license content for AI training.
