SHOPIAN, Department of Information and Public Relations Shopian, in collaboration with the Education department today organised an Information, Education, and Communication (IEC) campaign at Government Higher Secondary School Keller, Shopian under the banner of UT-wide Nasha Mukt Jammu & Kashmir Abhiyan.
The mega awareness programme through the medium of skit/ dramatic performances by students and artists, ladishah, nukkad natak, speech awareness talks and interactive sessions educated students and the community about the perils of drug abuse and promoting a drug-free lifestyle.
The event saw enthusiastic participation from students, school staff and officials from the education and other departments.
On the occasion, artists conveyed powerful messages about the devastating effects of substance abuse, resonating with the audience in a culturally relatable manner. Expert sessions led by resource persons from education and health delved into the root causes of addiction, including depression, curiosity, peer pressure, etc.
The programme was presided over by ADDC Shopian, Dr. Nasir Ahmad Lone and attended by District Information Officer, Showkat Hussain Ganie, and Principal, GHSS Keller, Tanseema Jan.
Students participated with great enthusiasm, vowing to raise awareness among their classmates. “The performances were impactful, presenting a clear picture of how devastating drugs can be and why it is important to avoid them,” shared one of the students.
IEC campaign also included distribution of pamphlets and presentation of engaging relatable drama to supplement efforts towards curbing drug addiction, a growing concern in the region.
By leveraging cultural mediums and alongside expert-led discussions, the initiative effectively engaged the youth, fostering awareness and resilience against substance abuse.
