YouTube is helping Google generate high-quality videos on Veo 3 using the AI model to train based on billions of videos on the platform.
Google and most tech companies are using their content to train the AI models. But it seems some of the creators are not aware that the company is using their content for this practice and doing it without compensating them for this use. The new report by CNBC claims YouTube videos are helping Google train its Veo 3 video AI model and it is being used with over 20 billion videos that the platform hosts from across users and creators.
Google has even confirmed these practices in the report, but claims it only uses a subset of videos and honours its terms and deals with creators and other communities.
YouTube’s AI Push For Google
Google’s new Veo 3 AI model generates videos with ambient audio and background music. It is most likely taking help from YouTube’s video catalogue to deliver high-quality content but the company doesn’t say how many of the supposed 20 billion videos are being used to train the AI models.
The report cites experts, who claim these policies are not clear to all the creators which means Google is benefiting from people publishing their content. In its defence, Google has been quoted saying, it has built protection layers to ensure the videos retain their originality and value in the market.
YouTube has helped creators make money and now it seems the platform is looking to make its money back with AI. The platform claims any video uploaded can be used to train its AI systems, and there is no way to manually back out of this program. For all we know, Veo 3 and its quality is being delivered because of the effort that creators have put into making the original content, which may have garnered high views but at what cost?
YouTube needs to be clear about its policies and inform the creators how it uses their videos for AI. Because concerns like these could eventually blow up into a backlash, where these people may start looking at alternative platforms, which even for a giant like YouTube will become detrimental in the long run.
