NEW DELHI: India’s PC penetration, currently below 20 per cent, represents a significant market opportunity, and the industry must adopt innovative strategies to bring PCs into every home and workplace, said Ipsita Dasgupta, Senior Vice President and Managing Director of HP India, Bangladesh, and Sri Lanka.
Highlighting India’s strong GDP growth, its status as one of the world’s youngest populations, and its position as the second-largest GCC hub globally, Dasgupta said these factors set India apart from other markets.
“The market has been growing slower than we would like, but what makes it an enormous opportunity is the low PC penetration—India has less than 20 per cent,” she told PTI in an interview.
She emphasized that PCs are essential for education, skill development, and employment, which further underscores the immense potential. “The industry needs to think strategically to ensure PCs reach every home and business,” she added.
While Dasgupta did not share India-specific figures for HP, she noted that growth in the commercial segment has been “quite robust,” and the consumer segment, which had slowed, is now “seeing an uptake.”
HP’s growth strategy focuses on the most challenging market segments, including tier-2 and tier-3 cities, the MSME sector, and households without PCs, by developing targeted consumer use cases.
“We have approached the market by focusing on the harder-to-reach areas to drive growth. Our priority is tier-2 and tier-3 cities, MSMEs, and households without PCs, creating meaningful consumer use cases,” she said.
In the commercial PC business, HP has partnered with Indian enterprises to support technology adoption that drives business expansion.
“Given the low penetration of PCs and printers, there is tremendous scope to expand the Total Addressable Market, create growth opportunities, and develop new use cases. Despite India’s large, young, digital-first population, PC penetration remains at just 20 per cent,” Dasgupta noted.
With an average age of 28.5 years—lower than China and the US, and far younger than Europe and Japan—India has a unique demographic advantage. Dasgupta highlighted that this young population will play a key role in supporting the workforce of an ageing world.
“When productive devices are largely PCs, and when education and AI adoption are priorities, I am confident that PC penetration in India will grow significantly across categories,” she said.
She also pointed to strong growth in the MSME sector and among India Inc., where companies are refreshing PCs earlier and more frequently, signaling robust market momentum.
