New Delhi: The rules of online visibility have changed. It’s no longer just about getting your links seen—it’s about getting your facts trusted. Generative AI systems like AI Overviews and Gemini don’t cite random websites; they cite verified entities.
To earn that citation, you need a precise, technical strategy that goes far beyond traditional SEO. This is the foundation of Generative Engine Optimisation (GEO)—and it starts with giving AI the exact structured data it needs.
If your current digital marketing setup isn’t doing this, you’re already behind.
1. Make the AI Recognise Your Brand
AI can’t trust what it can’t identify. That’s why the first step in GEO is technical identity management.
Schema Is Your Digital ID
Schema Markup isn’t optional anymore—it’s your verified ID in the AI ecosystem. Use it to confirm your brand’s identity consistently across the web:
- Use Organisational Schema: Add it to your homepage and About Us page. Link it to your social profiles and Knowledge Graph entry using
@idandsameAsproperties. These create verifiable connections—the foundation of AI-ready SEO. - Link Content to People: Every key page or article should include WebPage Schema connecting it to the correct author or publisher. AI engines prefer citing verified creators, not anonymous URLs.
2. Build Citation Trust Through Technical Proof
The goal is to move from being a generic search result to being the trusted source. That requires structured proof of E-E-A-T (Expertise, Experience, Authority, Trust).
Activate the “mentions” Signal
Most brands overlook this critical Schema property. Add the mentions property to key pages to reference credible, non-competing industry sources. This signals to AI that your brand is part of the authoritative conversation.
Optimise for Quotability
AI engines look for concise, confident statements they can quote safely.
- Use Speakable Markup: Tag short, clear answers, definitions, or key takeaways with the
speakableproperty. This boosts your chance of being featured in AI summaries. - Highlight Original Data: If you publish unique studies, stats, or reports, mark them up precisely. Generative AI prioritises verifiable, original data over repackaged content—making this a crucial edge.
If your marketing partner isn’t applying these techniques, your brand will struggle to appear in generative search results.
3. Secure Your Generative Edge
Winning visibility in both traditional search and AI Overviews requires a unified GEO strategy, not piecemeal SEO tactics.
Specialised agencies understand this shift. For example, Envigo, an AI digital marketing agency, developed the DualRank methodology—an approach that simultaneously optimises for:
- Search engine ranking factors, and
- The unique signals large language models (LLMs) rely on.
This ensures maximum AI visibility across all discovery platforms.
To build a trusted brand entity that stands out in the AI era:
- Learn the technical steps to ensure visibility across every generative platform.
- Explore advanced AI SEO and GEO solutions from specialised digital marketing experts like Envigo.
The future of visibility belongs to brands that can be verified—and trusted—by AI.
