Srinagar: Authorities on Wednesday issued a notice to a West Bengal-based private firm and online retail giant Amazon for allegedly selling fake carpets labeled as “authentic Kashmiri handmade silk carpets.”
“NOTICES issued to @jewelcarpet and @amazonIN for misbranding #KashmirCrafts,” said Mussarat Zia, Director of the Department of Handicraft and Handloom, in a post on X.
Sharing a screenshot of the misbranded carpet, Zia added, “Offering 50% discounts on cheap FAKES under the name of Authentic Kashmiri Handmade Silk Carpet for ₹2,160 and ₹2,630 is UNACCEPTABLE. It tarnishes the reputation of artisans and high-value products.”
He noted that a genuine silk carpet of the size listed on Amazon would typically cost over ₹25,000.
The notice instructs the company to remove misleading advertisements, issue an apology, provide details of all sales of the misbranded products, and submit a compliance report within three days.
