NEW DELHI,: KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday.
The company launched two edible oil variants in February under its “India Gate Uplife” range – Gut Pro and Lite – priced at Rs 192-199 per litre, the official said.
“There has been only one brand ‘Saffola’ so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space,” KRBL Business Head (Domestic) Ayush Gupta told reporters.
For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore. “In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs 200-300 crore,” Gupta said.
The new products are priced 5.7 per cent higher than Saffola’s blended oil variants as KRBL positions itself as a premium brand, he added.
KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available across modern trade outlets and leading e-commerce and quick commerce platforms, with general trade distribution to follow.
Gut Pro blends 80 per cent rice bran oil with 20 per cent refined soybean oil, crafted to support gut health and digestive wellness. Lite, a weight management variant, combines 80 per cent rice bran oil with 20 per cent refined sunflower oil.
Gupta said the company plans to introduce more functional and nutritional foods to tap health-conscious younger consumers and is evaluating fortified staples and value-added products.
KRBL Marketing and Business Head Kunal Sharma said currently, no blended edible oils address health issues except Saffola, which targets heart health. KRBL has positioned its products focusing on gut health and weight management.
India’s edible oil market totals 243 lakh tonnes, with refined edible oil comprising 66 lakh tonnes. Rice bran oil accounts for 2.6 lakh tonnes, while the blended oils category represents 1.1 lakh tonnes, he added.
KRBL Ltd had reported Rs 4,000 crore revenue during the 2024-25 fiscal.
