As toxic air continues to choke cities—especially after the Diwali festivities—many households are turning to air purifiers to breathe easier indoors.
With smog blanketing large parts of northern India, a mix of firecracker emissions, stubble burning, and dust has driven air quality levels into the “very poor” and “hazardous” categories. The worsening pollution is making it increasingly difficult for children, senior citizens, and those with asthma or other respiratory issues to cope.
Health experts warn that prolonged exposure to polluted air can lead to respiratory infections, eye irritation, fatigue, and worsening of chronic ailments. As a result, demand for air purifiers has surged, with e-commerce platforms like Amazon reporting a sharp rise in searches and sales, accompanied by festive discounts on leading brands such as Philips, Honeywell, and Coway.
Among the most popular options this season is the Philips AC0920 Smart Air Purifier, suitable for rooms up to 300 sq. ft. It features a two-layer NanoProtect HEPA filter that claims to remove up to 99.97% of airborne particles as small as 0.003 microns. The purifier also monitors air quality 1,000 times per second, automatically adjusting its fan speed and displaying real-time AQI levels. It is currently priced at ₹7,999.
For smaller rooms, the Honeywell Air Touch V1 offers a budget-friendly solution. Designed for spaces up to 235 sq. ft., it comes with three-stage filtration—pre-filter, H13 HEPA, and activated carbon—and reportedly eliminates 99.99% of pollutants while circulating clean air twice every hour. The device is available for ₹4,999.
Those seeking more advanced filtration can opt for the Coway Airmega AIM (AP-0623B), equipped with a patented anti-virus Green HEPA filter that blocks up to 99.99% of allergens, bacteria, viruses, and PM2.5 particles. Its three-layer system—comprising a washable pre-filter, True HEPA filter, and deodorisation filter—makes it ideal for rooms up to 355 sq. ft. It is priced at ₹12,499.
Environmentalists continue to urge citizens to pursue long-term measures such as reducing firecracker use, planting trees, and switching to cleaner fuels. But until outdoor air quality improves, air purifiers remain one of the most effective tools for ensuring clean, breathable air indoors during and after the festive season.
